A money code. We all have one. Wondering what yours is?

We Help New Zealand Small Business Owners Gain Peace + Clarity Around Their Company Finances By Implementing Profit First

Are you tired of paying everyone else first + never having enough left over to pay yourself for what you need?

Do you want to start paying yourself from your business what you are truly worth?

With the world-renowned Profit First cash flow management methodology, you can be paying yourself, putting aside money for taxes, and growing your company strategically from the very next bank deposit.

What can you expect from working with Jennifer?

Hear from one of her clients.


Hi there. My name is Jennifer McKinley and I've been where you are now. Running a business that was on an amazing growth trajectory. All of the vanity metrics - revenues, retail partners, celebrity fans, press coverage - were all to be admired.

But on the inside, I knew the truth ... at the end of every month after all of the bills were paid, there was never really enough left over to compensate myself properly. 

The more I grew, the more my business was becoming a cash-eating monster.

The more I grew, the more I was falling out of love with my business that I had worked so hard on building.

The more I grew, the more I wondered how long I could keep going .. and wondered why on earth did I start this in the first place?!

Until I discovered and implemented Profit First.

An absolute gamechanger.

So much so that I now work with other small business owners to help them with their Profit First implementation.

I've been where you are now. Don't put it off ... implement Profit First and get the clarity and peace of mind around your company finances once and for all.

Profit First Pod

Our most popular program for those who are ready to dive in + implement Profit First starting today.

Our self-guided workbooks + videos teach business owners how to confidently get in control of their finances. Learn the Profit First cash flow system that sets you up for ongoing success.You will be guided step-by-step through the process of implementing Profit First at your own pace with guided workbooks and videos.

By the end of the 5 step programme, you will have the mechanics and rollout plan of Profit First down pat, you can start to think differently about how your business can support your lifestyle. What a concept! Your business supporting you rather than you being a slave to your business.

Not only that, but you will have 6 months of access to Jennifer to get all of your questions answered + to provide you with accountability in your Profit First journey. Every fortnight, Jennifer will hold a group coaching call for you + other like-minded small business owners so that you know you are "doing it right".

In between the coaching calls, you will also have access to the private Profit First Pod Facebook group where you can post your questions + have them answered.

Join a small, intimate group of like-minded small business owners to implement Profit First in 8 weeks. 

Fortnightly coaching calls, a private Facebook group and calculator tools and workbooks that you will have for life, by the end of the six months you will be a pro at being able to continually assess and adjust your Profit First percentages as your business grows.

Implementing Profit First Brings You


Peace + Clarity

"Bank Balance Accounting" shows exactly where the cash is flowing in your business without having to learn or love accounting. No jargon. No complex rules. You will know where you stand just by looking at your bank balances.


Intentional Purpose

Plan ahead for future growth in your business from existing cash flows without having to sacrifice what you pay yourself as the business owner. Learn if the current business can support your future growth quickly + simply.


Speed + Accuracy

Taking just 15 minutes each week to complete your bank balance allocations, you will actually get excited about looking at your company finances. You will understand them ... and your accountant will love you for it!

What they say

Just did my first CAPS allocations at my new bank and it feels so good! I feel like a f**ing grown up who knows what she is doing! LOL!! Amazing! Thank you!

Marie - Executive Coach, Crazy Busy Women

I am loving doing my weekly allocations. Thank you so much for all that you have done so far. I'm grateful for this process and that it will help me gain the financial freedom I have been seeking.

Claudia - Air blow Out Bar

With the build up to the holiday season and all of the inventory I need to invest in, I would be freaking out if it wasn't for you and Profit First. You calm me. You give me clear guidance. And every time I do my weekly Profit First allocations, I can see the progress I am making. I'm building a future for me and my daughter and Profit First is helping me get there faster.

amy - Founder + CEO Creative Crispie's

The holiday season is really ramping up - I've been extremely mindful of not touching some of my accounts but have REALLY been seeing my current cash flows & investment in inventory with clarity. This past week, I feel like I've fundamentally changed the way I do business thanks to Profit First. Thank you Jennifer!

Jamie - founder + CEO Jamie's Farm


One-on-one Consulting

Working one-on-one with Jennifer over 8 weeks, she will fully customise Profit First for your business, doing a deep dive on your financials.

She will create customised Profit First allocation percentages + a rollout plan to help you reach your Profit First recommended Target Allocation Percentages, while also tackling the strategic issues the numbers are showing us. 

We will delve into the strategic profit drivers for your business, the goals you have for your business and your life + so much more.

Combining the technical aspects of the Profit First methodology with the mindset work needed to fall in love with your business, Jennifer will accelerate your path to a fully customised Profit First implementation, looking at pricing, cost structures, debt reduction + other aspects that will create sustainable profitability in your business. 

To see whether this is the right option for you, book a call with Jennifer using the calendar link below. 

Profit First Pod

Many read Profit First by Mike Michalowicz and decide to implement it on their own. And then they never quite get around to it! Or aren't sure that they have done it correctly.

Our Profit First Pod 5 Step self-guided Profit First course provides you with more details than are in the book (especially for countries like New Zealand that have GST) so that you can implement it on your own quickly + correctly.

But we don't stop there. We provide ongoing support to get all of your questions answered + to provide accountability as you carry on with your Profit First journey.

We call it the Profit First Pod. You will get step-by-step implementation videos + a workbook to figure it all out at your own pace, as well as access for 6 months to our private fortnightly group coaching calls with Jennifer + become a member of our private Facebook community where you can ask Jennifer your questions in between group coaching calls.

Ready to get started today? Click on the link below to learn more about the Profit First Pod.