As one region of New Zealand deals with lockdown while the rest of the country carries on, I keep thinking about a short film we watched earlier this year by The Economist discussing the 90% economy.

So many small businesses were just starting to feel a small semblance of "normalcy" when a new lockdown created a new sense of uncertainty.

We were supposed to be on vacation this week down in the Queenstown area, but are cut off from the rest of the country right now up here in Northland. So we decided to change plans and explore northern parts of our beautiful New Zealand.

On the one hand, it was pretty special ... being literally the only two people at Cape Reinga, having lovely discussions with the locals at their cafes, restaurants, art galleries & pubs.

On the other hand, it felt really weird.

That's why I keep thinking about the 90% economy.

I've been having some pretty interesting chats with clients, both here in NZ & overseas in the USA, about this reality and how they are planning for it. What are your thoughts on the 90% economy? How are you experiencing it? Curious to hear what you think too so head on over to our Facebook page and let us know how you are feeling about the idea of a 90% economy.