This week I'm keeping it short and sweet for two reasons:
- I'm getting on a plane for the first time in months to take the weekend off. In New Zealand, we have the luxury of traveling freely due to no cases of COVID and so a group of us are heading to Wellington. So, I need to leave for the airport in the next 5 minutes! Woot woot!
- More importantly though, all I wish for you and your business this week is that you take one small action which will provide huge amounts of clarity: take the Fix This next free diagnostic to help you figure out what the greatest challenge is right now in your business.
So, let me ask you this: how certain are you that you know you are focusing on the right problem?
Ask most small business owners, and they will tell you they know instinctively what the biggest problem is. Or that it isn’t just one thing … there are so many different fires to put out that they can’t just focus on one thing. And in that, there’s the rub. Every problem seems urgent. Every problem seems the most important.
I’m curious: have you ever noticed that most business experts will tell you what they think your biggest problem is within a few moments of being on a call with you? That’s their job. And yet … they will tell you from their own perspective and from their own expertise and bias.
I’ve just met you. I don’t know yet what your biggest pain point is. It would be arrogant of me to think I did. That’s why before I start working with any new client, I ask them to complete the free Fix This Next evaluation so that we can focus on the right things for your business … Is it Prospect Attraction? Is it Debt Eradication? Is it Lynchpin Redundancy? Is it Margin Improvement? The beauty of the Fix This Next tool, developed by Mike Michalowicz of Profit First fame is that you will immediately identify what your business ACTUALLY needs to drive the RESULTS you desire.
So hit pause on putting out those fires, and take the free diagnostic today at https://thebeautyofprofitfirst.fixthisnext.com If the results are surprising to you, head on over to my calendar to book a 20-minute call. If the results point you in a direction that I don’t have experience in, I will put you in touch with the right person from my network who can help you. That’s my promise to you.
And now I’m off … on a plane … super excited!