I work with small business owners to implement the world-renowned Profit First cash flow management methodolgy.

As New Zealand's only certified Profit First Professional, I will guide you through how to implement Profit First in your business. Gain the peace + clarity around your company's finances so you can talk to your accountant like a pro, make business decisions based on cash flow, and quickly get back to doing what you do best: serving your clients, employees, vendors 



The day I implemented Mike Michalowicz's Profit First methodology, my business + my life changed in the best possible ways.

I am passionate about helping small business owners finally get their businesses to a level of financial health whereby the business owner is finally able to pay themselves what they are worth. In short, our mission is to eradicate entrepreneurial poverty ... you know the drill ... your company looks great on the outside, but each month after all of the bills are paid (rent, employees, sub-contractors, tax etc.) there isn't enough left over for you to pay yourself what you are actually worth. 

Do you sometimes wonder if it's all worth it? Do you sometimes wonder if you would be better off shutting down the business and going back to working as an employee? Do you sometimes wonder where all the money is going? Do you sometimes wonder how to keep growing without sacrificing your own financial future? Do you sometimes feel intimated when talking to your accountant? Do you scratch your head when there is a profit showing on the accounts but no cash in the bank to pay the tax bill?

Those were some of the reasons clients come to me ... to get that peace + clarity around how to manage the cash flow in your business.

Praise and Testimonials

Jennifer's calm manner helps me understand exactly where all of the cash is going in my business. She explains things without loads of jargon. I can now talk to my accountant from a place of confidence, instead of fear thanks to Jennifer + Profit First. Even better, I can now explain the finances to my partner so she doesn't freak out.

steven, construction

In my moments of stress, Jennifer brings calm + focus. I always feel so much better about the progress I am making after our sessions. Honestly, sometimes I just want to give up, but Jennifer gently reminds me of the progress I have made by showing me my Profit First numbers in a way that I understand.

amy, food manufacturer

Jennifer just "gets me". She guides me in growing my business profitably in such an authentic + fun way. I love the clarity I get from Profit First and am so grateful I found Jennifer. She walks the same walk that we all do with our businesses and so she can immediately pinpoint how to apply Profit First to my exact situation.

tania, supplements manufacturer

I've never really worked with someone like Jennifer. Her deep experience in business, along with her intuition, her enthusiasm + her grasp of the economics of my business has helped me grow my business year on year. I have so much confidence in the numbers of my business that I feel confident in my expansion.

JULIE, Packaged goods membership programme

About Jennifer McKinley

A serial entrepreneur in the luxury consumer goods + beauty industries, with deep consulting experience globally at The Boston Consulting Group + IBM, Jennifer has established a boutique consulting practice in New Zealand, serving small business owners worldwide.

She focuses on working with micro + small business owners of young companies in implementing the Profit First cash flow methodology + the Fix This Next evaluation processes, both of which are designed to improve the financial health of micro + small businesses.

The Beauty of Profit First is New Zealand's only full-time firm certified in the Profit First cash flow methodology + the Fix This Next diagnostic methodology. We work with businesses to evaluate, organize + implement the cash flow methodology that has been successfully implemented in over 300,000 small businesses worldwide.

As a Profit First firm, we have direct hands-on experience increasing the profits for multiple businesses + have access to profit specialists throughout the globe in a variety of industries.

Additionally, we are certified in the Fix This Next methodology whereby we use a proprietary diagnostic tool to evaluate the one vital need the business owner needs to fix in their business. This tool can be used over + over as each next vital need is fixed so that the business owner can be constantly up-levelling the company to peak performance.

Jennifer especially loves working with first-time entrepreneurs in the packaged goods industry who have a passion for serving their customers + developing new products, yet are intimidated by the business finances, especially around managing inventory pressures on cash flow. Her calm approach demystifies business finances so you can understand your company's cash flow without having to learn accounting.

Free Download: first two chapters

PROFIT FIRST: Transform your business from a cash-eating monster to a money-making machine

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